Value articulation

Creating franchise differentiation in an increasingly crowded space

Insocius partnered with a leading global biopharma company to reposition their industry-leading portfolio of established products into a cohesive, powerful offering that could weather the coming competitive storm.

Our work included:

Senior team engagement and articulation of a bold new vision for the portfolio
Driving accelerated uptake of the new vision through a commercially-focused execution plan including messages, evidence dossiers, sales tools for European and International markets
Design and facilitation of country workshops to ensure payer negotiation readiness

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