Background
The client
Global Franchise Head in a global biopharma organisation
Services delivered
Insocius articulation™
Keywords
Value articulation,
core story creation,
country engagement,
vision
Challenge
Reignite belief among regional, country and top 10 Executive leadership that it had a strategy and ability to compete with new highly disruptive competitors.
The solution
Insocius designed a programme to set the vision and direction and ignite the organisation to own the strategy.
- Core story creation: developed a compelling top 100 leader bold core story that clearly outlined the opportunity to compete and win.
- Inspire country teams: designed a regional workshop programme to ignite and inspire country teams to own the strategy.
- ‘One community’ engagement programme: connected global, regional and country teams with a programme that enabled best practice sharing, discussion of challenges and a rapid response to emerging issues.
- Surround sound communications: developed ongoing communications via social channels to reinforce key themes, ensure rapid briefings and enable access to materials.
- Rapid reaction resources: developed service delivery approach that enabled countries to react rapidly to competitor activity with marketing, medical and payer resources.
The results
Bold new strategy agreed by executive team and advocated to country heads
Feedback from 10 business critical countries was that the support was high value
Programme enabled effective preparation and response to competitive entry
Delivering impact with agility and pace
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