Background
The client
Senior Executive Team of a leading biopharma
Services delivered
Insocius catalysis™
Keywords
Payer considerations,
real world evidence,
R&D, commercial,
operating model,
country engagement
Challenge
The Senior Executive Team of a leading biopharma was looking to accelerate the integration of a new payer and RWE function. This would be responsible for building payer considerations into drug development from Phase II onwards and generating observational data in support of all Phase II, III and LCM assets.
The solution
Insocius supported a two-year programme to embed payer considerations into the R&D and commercial operating model. The internal engagement campaign enabled all functions to appreciate the emerging role of payers as decision-makers and the need for evidence beyond traditional RCTs.
Country-focused roll out: roll out of a country-focused payer excellence capability programme.
- Establishment of the Head of Payer and RWE as a leader in the industry.
- Stakeholder mapping and identification of high-impact channels through which to engage. Development of core support materials (speaker notes, slides, briefing notes).
Embed new function and operating model: change support for the establishment of the new payer and RWE function and operating model including the definition of ‘enterprise offer’ and activation of employees as advocates.
The results
85% awareness of payer needs in key functions at global, regional and key country levels
Increase in demand for RWE studies by function within one year of launch (in line with capability build)
Payer evidence plan built for all phase III assets within first 12 months
Delivering impact with agility and pace
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