Background
The client
Leaders of a Global Biopharma
Services delivered
Insocius catalysis™
Keywords
Vision Setting, Belief Mapping, Customer Engagement, Cross-functional teams, Workshops, Commerical measurement
Challenge
Mid-sized biopharma company with emerging portfolio of products looking to raise physician and payer expectations on what could be achieved for patients and raise standards of care, ahead of future competitor entry.
The solution
Setting the vision: Bold, agitating vision for why patients deserve better. Nordic data showed superior patient outcomes if SoC raised – so no excuse.
Collaborative development: Market development messaging and campaign for HCPs and payers using Insocius ‘Belief Map’ methodology. Customer engagement tools for MSLs and KAMs.
Global activation: Internal global activation with cross-functional teams. Activation and GM engagement with tools to support local activations.
Successful engagement: Portfolio team workshops ensured consistent embedding across all brand activities with KPIs and commercial measurement.
The results
Vision and messaging deployed across all inline and emerging brand activity
US perception tracking data showed +10% positive shift over baseline in HCP core beliefs after one year
Delivering impact with agility and pace
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