Background
The client
Leaders of a Global Diagnostic Business
Services delivered
Insocius catalysis™
Keywords
Strategic communications,
communications alignment,
alliance management,
scenario planning
Challenge
Insocius was briefed to introduce and embed a transformational market leader strategy and accelerate agile business process improvement to drive competitive advantage.
The solution
- New strategy: Anticipation campaigns to build understanding of the external factors driving the need for change
Vision setting: Strategy story that set out the vision, direction and focus of transformation. Virtual top 100 leader workshop sessions and inspirational content.
Community building: Building of catalyst network community – People Finance, Communications, Business representatives to adapt, embed and amplify. Internal sentiment monitoring and feedback.
Activation: Omnichannel activation plan and content engine. Content releases accompanied by leader discussion guides to prevent paralysis and remove barriers.
The results
92% leaders felt equipped to support teams through transformation (vs 45% at baseline)
Pulse survey showed uptick in commitment to strategy (vs two years of downward trend)
Delivering impact with agility and pace
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