Background
The client
Global Head of Business Unit Communications
Services delivered
Insocius catalysis™
Keywords
Strategic communications,
communications alignment,
alliance management,
scenario planning
Challenge
The client’s R&D team sought to rapidly develop a product based on its historical experience with viral pathogens to address the coronavirus pandemic. Given the urgent need, the client pursued an alliance with key industry partners (and un-typically, competitors) with the goal of accelerating development and reaching more of the global community. There was a requirement for careful alliance management as the programme took shape with communications choreographed across multiple parties.
The solution
Insocius developed a strategic communications programme to address the complex and sensitive nature of working at speed across alliance partners.
- Functional collaboration: supported functional collaboration with alliance partners and third-party facilitators, drawing programme tenets and initial methodology for programme planning and execution.
- Milestone management: carefully coordinated milestone management and negotiation of ownership to reduce duplication, foster shared interests and priorities and deliver on goals for each party.
- Generate alliance visibility: crafted strategies for each programme milestone to generate visibility for the work of the alliance while managing the interests of each company, with consideration to accurate messaging and education through media engagement.
- Scenario planning: led extensive, regular scenario planning to ensure partner preparedness, anticipate community questions and objections and equip external-facing representatives for positive engagement.
- Aligned delivery: provided regular guidance to ensure aligned delivery of alliance messages, set expectations and provide clarity for functional partners across all participating alliance members.
The results
Established close rapport and positive dynamic with programme partners
Rapidly fostered clarity on process to improve flow of milestone events over the course of the alliance
Processes and charter captured to inform future plans and collaborations
Delivering impact with agility and pace
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