Background
The client
Global market access function in a top 10 pharma company.
Services delivered
Insocius performance™
Insocius catalysis™
Keywords
Global market access,
payer engagement,
innovation access guide,
pilot programme,
country engagement
Challenge
Traditional way of negotiating price had led the client company to lose major tenders on price and country teams were not structured or incentivised to change.
The solution
Insocius developed a programme piloting new ways of customer (payer) engagement, to meet the global market access organisation’s objective of mobilising country teams to compete.
- Assessment calculator: developed a bespoke assessment calculator to demonstrate return thresholds and a business planning template.
- Access guide: produced an innovation access guide including an ‘idea bank’ and a step-by-step methodology to support behaviour change.
- Business plans: supported business plan creation and roll-in first wave pilot markets to ensure programme ambassadors for second wave markets were in place.
The results
Wave one markets able to identify and address access barriers through innovative approaches
Able to quantify revenue upside to different approaches and better evaluate risk/mitigation strategies
Delivering impact with agility and pace
We’re proud of the projects we’ve worked on. Read more from our collection of case studies to discover how we’ve helped shape our clients’ futures.