Global Franchise Head in a global biopharma organisation
core story creation,
Reignite belief among regional, country and top 10 Executive leadership that it had a strategy and ability to compete with new highly disruptive competitors.
Insocius designed a programme to set the vision and direction and ignite the organisation to own the strategy.
- Core story creation: developed a compelling top 100 leader bold core story that clearly outlined the opportunity to compete and win.
- Inspire country teams: designed a regional workshop programme to ignite and inspire country teams to own the strategy.
- ‘One community’ engagement programme: connected global, regional and country teams with a programme that enabled best practice sharing, discussion of challenges and a rapid response to emerging issues.
- Surround sound communications: developed ongoing communications via social channels to reinforce key themes, ensure rapid briefings and enable access to materials.
- Rapid reaction resources: developed service delivery approach that enabled countries to react rapidly to competitor activity with marketing, medical and payer resources.
Delivering impact with agility and pace
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