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Reigniting belief to compete against a disruptive new entrant competitor


The client

Global Franchise Head in a global biopharma organisation

Services delivered

Insocius articulation™


Value articulation,
core story creation,
country engagement,


Reignite belief among regional, country and top 10 Executive leadership that it had a strategy and ability to compete with new highly disruptive competitors.

The solution


Insocius designed a programme to set the vision and direction and ignite the organisation to own the strategy.

  • Core story creation: developed a compelling top 100 leader bold core story that clearly outlined the opportunity to compete and win.
  • Inspire country teams: designed a regional workshop programme to ignite and inspire country teams to own the strategy.
  • ‘One community’ engagement programme: connected global, regional and country teams with a programme that enabled best practice sharing, discussion of challenges and a rapid response to emerging issues.
  • Surround sound communications: developed ongoing communications via social channels to reinforce key themes, ensure rapid briefings and enable access to materials.
  • Rapid reaction resources: developed service delivery approach that enabled countries to react rapidly to competitor activity with marketing, medical and payer resources.

The results

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Bold new strategy agreed by executive team and advocated to country heads
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Feedback from 10 business critical countries was that the support was high value
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Programme enabled effective preparation and response to competitive entry

Delivering impact with agility and pace

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